The Key to Good Business Copywriting

Words have incredible power when advertising and marketing to your key audience online. If you are trying to inform or persuade an audience for your online business, excellent copywriting skills are crucial to be heard. Not all marketing managers, or individuals are organic wordsmiths, but there are a couple of tips and tricks I have learned since running my own service that will help boost your writing skills so that you can create effective copywriting on your business website. Here are a few hints that will assist you to stick out from the bunch, which will ultimately help your online business website.

– Change the viewer’s perspective

When writing content for websites, being heard and breaking down a viewer’s expectations of any websites content, is an indication of a good copywriter. When a reader does not expect to see something, they are more inclined to take notice and click on the website that intrigues them. The next time you go to write something, stop and consider whether there is a distinct way you could introduce it to stand out from the crowd.

– Identify the reader’s difficulty

This is a timeless copywriting suggestion. It is crucial to identify your audience’s issue and convince them that it is possible to solve it. Concentrate on how you will benefit the reader as opposed to making your copy all about you and your brand. Think about what the audience would be interested in terms of your brand and what you offer. When writers are trying hard to convey a company message on their website, they tend to fall back to jargon. The trick to good copywriting is talking to the reader in the right way. It is still possible to talk about industry-relevant things, but do it with language that is accessible and understandable to everyone. There are particular catchphrases, which are increasingly common in business, but often a lot of them are useless and bothersome. If you are tempted to use phrases like ‘think outside the box’ or ‘proactive approach’, bear in mind this is going to have the opposite effect to what you planned, as they are overused, and are not unique.

-Here are a few suggested alternatives to common clich├ęs:

Thinking outside the box — original

Bring to the table — provide

Leverage — utilize

Strategic — useful

Moving forward — in future

Deliverables — achievable results

Touch foundation — talk/communicate

– Know your goal

Be clear on your goal before you begin writing on your own business website. This can allow you to get right to the point without rambling or incorporating in unnecessary details. Words are powerful, and the more you stick to the stage the more likely it is that your reader will listen.

– Produce a clickable headline

A compelling headline is one that makes the reader want to click on your website and learn more. If it does not make readers want to read on, it is a lost cause from the start, so it is worth taking the time to craft it. Statistics and humor are amazing ways to get your headline clickable. Additionally, it is important to keep it brief and to not give too much away, which means that your reader is forced to click on it to discover more.

Words are powerful, and in understanding how to use them will get you better results as a marketer, for sales copywriting, and ultimately for your online business. The next time you sit down to write a piece of copy for your online business website, consider using these tips from this article and see if they make a difference.